'So each element has been designed to surprise - from the cheeky campaign line, 'Bloody Legend', to the use of Lust For Life on the trailers, and this special build, which takes a playful, tongue-in-cheek approach to the legend.'Ī post shared by Reuben Dangoor of Dangoor's works parodies when MP Diane Abbott was spotted drinking a mojito on a train in April 2019, in the style of Kim Kardashian's iconic 2016 Paper magazine front cover
'We wanted our campaign to reflect Steven and Mark's fresh take on a classic character. 'Our unique campaign is one of the most ambitious special builds we've ever undertaken – by day, a random assortment of stakes hammered into a billboard but by night, transformed, as the Count springs to life in the form of a looming shadow.'Ĭhris Hooper, head of marketing at BBC One, added: 'Coming from the makers of Sherlock, this version of Dracula is laced with dark humour and rock star swagger. Others called it 'next level advertising' and 'pretty clever', while a fourth called it 'inventive, unique marketing'.īBC Creative creative boss Olly Harnett told The Drum: 'Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic. The advert has been praised on Twitter, with one social media user saying: 'Dracula billboard that only comes alive - or undead - at night?! Genius.'
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